Fashion indeed comes back around. Some of you might be feeling a bit ancient, but guess what? The aughts fashion is still here with a vengeance. You know it—lace camisoles, low-rise jeans, mini
If you’re feeling even more nostalgic, there’s a modern twist on a classic trend: bag charms. This accessory is a hit with Gen Alphas and everyone in between, allowing individuals to express their personalities and creativity.
These plush accessories can be attached to handbags, backpacks, or even keychains, with prices ranging from P600 to a whopping P11,000, based on the POP MART website in the country.
Characterized by their unique designs and bright colors, these charms often feature cute animal figures, whimsical characters, or abstract shapes. As of writing, almost all of Labubu’s vinyl figurines, bag charms, and merch are sold out in POP MART Philippines. And we can see why—even celebrities are obsessed with it!
Below are some of the celebrities who love to collect these “very cutesy” plushies.
Marian Rivera
Photo credits | @marianrivera / Instagram
Photo credits | @marianrivera / Instagram
Photo credits | @marianrivera / Instagram
Photo credits | @marianrivera / Instagram
Photo credits | @marianrivera / Instagram
Photo credits | @marianrivera / Instagram
Photo credits | @marianrivera / Instagram
Photo credits | @marianrivera / Instagram
Photo credits | @marianrivera / Instagram
Photo credits | @marianrivera / Instagram
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#BagCharmObsessed. This is the official hashtag of award-winning actress Marian Rivera, who proves that superstars may succumb to the charm of these dolls and the appealing aesthetics they add to their bags.
Known for her stylish and playful fashion sense, Marian often accessorizes her bags with these vibrant charms, adding a personal touch to her looks while showcasing her ability to blend elegance with a playful aesthetic.
Heart Evangelista
@marianrivera / Instagram
Global fashion icon Heart Evangelista is another celebrity known for her love of fashion and unique accessories.
On Instagram, she shared a mini vlog of her last day in Bangkok, Thailand, when she and her friends went shopping for Labubu plushies.
Some of the Labubu bag charms that Heart bought in Thailand @iamhearte / Instagram
The video also showed Heart and her team buying a whole set of Labubu plushies. She even named one of the plushies “Fred” and hung it as a “charm” in her Hermes Mini Kelly bag.
Heart called this Labubu bag charm as Fred @iamhearte / Instagram
Janine Gutierrez
Screenshot from @antheabueno / TikTok
Lavender Fields star Janine Gutierrez has become a proud owner of a Labubu plushie. The adorable toy was a gift from makeup artist Anthea Bueno, and it appears to be the same one that BLACKPINK’s Rose has.
Jinkee Pacquiao
@jinkeepacquiao / Instagram
Jinkee Pacquiao has been spotted with Labubu bag charms. Often adorning her chic bags with these colorful and whimsical charms, Jinkee adds a unique flair to her outfits.
One such moment is when she was spotted using her pink Labubu from the Tasty Macarons series during her recent trip to the UK.
Likewise, she uploaded a photo of her pink Hermes Birkin bag adorned with cute Labubu bag charms.
Some of the Labubu bag charms of Jinkee | @jinkeepacquiao / Instagram
Some of the Labubu bag charms of Jinkee | @jinkeepacquiao / Instagram
Some of the Labubu bag charms of Jinkee | @jinkeepacquiao / Instagram
Some of the Labubu bag charms of Jinkee | @jinkeepacquiao / Instagram
Some of the Labubu bag charms of Jinkee | @jinkeepacquiao / Instagram
Some of the Labubu bag charms of Jinkee | @jinkeepacquiao / Instagram
Some of the Labubu bag charms of Jinkee | @jinkeepacquiao / Instagram
Some of the Labubu bag charms of Jinkee | @jinkeepacquiao / Instagram
Some of the Labubu bag charms of Jinkee | @jinkeepacquiao / Instagram
Some of the Labubu bag charms of Jinkee | @jinkeepacquiao / Instagram
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Bretman Rock
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The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
The six Labubu plushie of Bretman Rock | @bretmanrock / TikTok
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Bretman Rock, a Filipino-American content producer, is another celebrity who indulges in collecting charms.
On TikTok, he revealed that he has six Labubu plushies, all of which have names.
Vice Ganda
@unkabogableviceganda / TikTok
Its Showtime mainstay host, Vice Ganda, known for her bold and vibrant fashion choices, has embraced Labubu bag charms as part of her playful style.
Labubu has become a signature accessory for Vice, often seen adorning her bags during travels and TV appearances. Se describes them as “a fun and unique touch” to her outfits.
Fans appreciate how Vice Ganda combines humor with fashion, making these accessories not just a style statement but also a reflection of her joyful spirit.
Other bag charms
BINI Maloi
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Crybaby plushie | @bini_maloi / Instagram
Cinamoroll keychain | @bini_maloi / Instagram
@bini_maloi / Instagram
Crybaby plushie | @bini_maloi / Instagram
Cinamoroll keychain | @bini_maloi / Instagram
@bini_maloi / Instagram
Crybaby plushie | @bini_maloi / Instagram
Cinamoroll keychain | @bini_maloi / Instagram
@bini_maloi / Instagram
Crybaby plushie | @bini_maloi / Instagram
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As BINI Maloi said, she “will always be and forever be an anik-anik girlie.”
More than her talent as a singer and dancer, Maloi Ricalde is also a style icon, not only for her signature red Bayonetta glasses and Y2k layered outfits, but also for her funky bag accessories.
Her anik-anik includes an adorable Crybaby Sunset Concert Plush Pendant, a printed scarf, a Kubinekko stuffed toy, and a custom-made Hirono figurine, among others.
Maki
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@clfrnia_maki / Instagram
The speaker and plushie attached to Maki’s belt | @clfrnia_maki / Instagram
@clfrnia_maki / Instagram
@clfrnia_maki / Instagram
The speaker and plushie attached to Maki’s belt | @clfrnia_maki / Instagram
@clfrnia_maki / Instagram
@clfrnia_maki / Instagram
The speaker and plushie attached to Maki’s belt | @clfrnia_maki / Instagram
@clfrnia_maki / Instagram
@clfrnia_maki / Instagram
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Filipino singer-songwriter Maki, who gained popularity with his viral songs including Saan?, Bakit? and Dilaw, is also a certified anik-anik person with two or more plushies accentuating his outfit. He even attaches a speaker off his belt together with another crocheted plushie.
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