Vic Sotto, one of the most iconic television hosts in the Philippines, recently revealed the new name for the much-loved noontime show, Eat Bulaga! The show, which has been a staple on Philippine television for over four decades, will now go by the title “Ready Set EAT NA!” in its latest iteration.

Eat Bulaga! first premiered in 1979, and since then, it has become a household name, bringing joy, laughter, and entertainment to millions of Filipinos both locally and abroad. The show, initially broadcast on RPN and later transferred to ABS-CBN and GMA, has undergone several transformations, but its core formula of fun, games, and variety remained consistent.

In 2023, the show underwent a significant shift when its main hosts—Vic Sotto, Tito Sotto, and Joey de Leon—left their longtime partnership with the production company TAPE Inc. This decision came after a series of internal disputes regarding ownership and creative direction. As a result, TVJ (Tito, Vic, and Joey) moved to TV5 and launched a rebranded version of the show, called “E.A.T.”

A significant development occurred in December 2023 when the Intellectual Property Office of the Philippines (IPOPHL) ruled in favor of the original Eat Bulaga! hosts. The decision invalidated TAPE Inc.’s claims over the Eat Bulaga trademark, recognizing TVJ as the rightful owners. Following this, the Court of Appeals upheld this ruling, further solidifying TVJ’s ownership of the name and brand. This legal victory allowed Vic Sotto and his co-hosts to reclaim the title of Eat Bulaga, which had been a cherished part of Philippine pop culture for more than four decades.

With the trademark battle finally settled in their favor, Vic Sotto took to social media to officially announce the new name of their revamped show— “Ready Set EAT NA!” The title signals a fresh start while still maintaining the essence of what made Eat Bulaga! so successful throughout its history.

Sotto explained that the new title embodies the energy, enthusiasm, and fun the show is known for. “We’re bringing the same excitement, the same fun, and of course, the same heart. This new chapter will allow us to engage with our fans in a fresh way, while staying true to the values that Eat Bulaga! has always stood for,” he said in his announcement.

The rebranding of the show includes new segments, as well as appearances from old and new hosts, creating a dynamic lineup that will bring a new wave of entertainment to television viewers.

The revamped show promises a lot of new features while maintaining its commitment to fun and family-friendly entertainment. Fans can expect high-energy segments, comedic skits, lively games, and musical performances, with a focus on keeping the audience engaged and excited throughout the show’s duration.

Despite the changes, Eat Bulaga!‘s core mission—to provide wholesome entertainment that brings joy to people—remains at the forefront. The fresh name and new show segments are just the beginning of an exciting evolution for this beloved program.

The rebranding of Eat Bulaga! to “Ready Set EAT NA!” marks a significant new chapter in the long-running program’s storied history. Even as the show undergoes changes, the legacy of Eat Bulaga! is undeniable. For years, it has played an instrumental role in shaping Philippine noontime television, creating some of the country’s most iconic moments.

Fans are eagerly anticipating what comes next for the show, as its return under the new title represents both a continuation of its legacy and a leap forward into modern television. For the hosts and their loyal audience, this marks an exciting new era, with the promise of more laughter, surprises, and heartwarming moments on the horizon.

With the new title “Ready Set EAT NA!” Vic Sotto and his fellow hosts have made it clear that while the brand may have evolved, the spirit of Eat Bulaga! lives on. As the show returns to television, viewers can look forward to a new era of entertainment, combining the best of tradition with exciting new ideas. It is a fitting tribute to the lasting impact of Eat Bulaga! and the love it has garnered from generations of fans.