Why is Pia Wurtzbach walking the L’Oréal catwalk for Le Défilé a big deal?

Pia Wurtzbach is making history in this year’s Paris Fashion Week as the first Filipina to ever walk the Le Défilé Walk Your Worth fashion show.

Pia is part of the Le Défilé Walk Your Worth hosted by L’Oréal Paris, alongside the biggest names in fashion like Cara Delevingne, Kendall Jenner, and actresses Eva Longoria, Viola Davis, and Alia Bhatt.

The Le Défilé Walk Your Worth is an annual celebration of empowerment and diversity, showcasing the inspiring ambassadors of L’Oréal Paris. This fashion show during Paris Fashion Week aims to highlight the message of self-love and beauty through captivating runway presentations.

Each year, the event takes place in iconic Parisian locations, such as under the Eiffel Tower, on the Champs-Élysées, at the École Militaire, or at the Monnaie de Paris. This time, it will be at the Opéra de Paris, which is one of the world’s greatest opera and ballet houses.

A diverse range of iconic artists and ambassadors participate in this fashion show, representing L’Oreal’s vision of beauty and empowerment.

Last year, American actresses Andie Mcdowell, Eva Longoria, Elle Fanning, women rights activist and actress Helen Miren, fashion model activist Cindy Bruna, actor and gender equality and climate activist Nicolaj Coster Waldu, and more attended the fashion show.

The event this year will be live-streamed from the Opéra de Paris on L’Oreal Paris’ Facebook, Instagram, Roblox, and website.

Pia became a brand ambassador for L’Oréal Paris during their “Sayang? No, #ImWorthIt” campaign launch last March 2024.

She serves as a dedicated ambassador for LoveYourself, a non-profit organization working tirelessly to raise awareness about HIV and champion the rights of the LGBTQIA+ community, and a UNAIDS Goodwill Ambassador for Asia and the Pacific.