Is Pia Wurtzbach-Jauncey’s recent commercial subtly throwing shade at Heart Evangelista-Escudero?

Tensions between the two have been palpable since 2023 when Pia began attending fashion week events with Heart’s former glam team, sparking rumors of discord.

Heart’s fallout with her makeup artist and hairstylist, Justine Louise Soriano and Jeck Aguilar, in July 2023 raised eyebrows. The duo, who had previously accompanied Heart to fashion weeks, now work with Pia, further exacerbating the friction between the two.

Although Heart refrained from mentioning names, her Instagram posts hinted at feeling sidelined and shadowbanned due to a swarm of spam accounts, allegedly orchestrated by someone.

Despite Pia’s silence on the matter, her new L’Oreal Philippines commercial seems to allude to the ongoing feud.

In the commercial, Pia’s opening line, “While others deny us a seat at the table, we’re creating our own space,” mirrors Heart’s previous post’s sentiment, “Don’t give the enemy a seat at your table.”

Pia’s subsequent statement, “Irrelevant after the crown, I fought for my place to be so much more. Sayang ba yun?” appears to further fuel speculation regarding the underlying rivalry between the two.

As speculation mounts online, fans eagerly await any further developments in the ongoing saga between Pia and Heart.