Heart Evangelista took to social media to address the alleged sabotage currently being made against her online content about Paris Fashion Week.
On Thursday, the Kapuso Global Fashion Icon went live on Instagram and began by saying she is well aware of the alleged “mass reporting” and “sabotaging” on her fashion videos, most recently an Instagram Reel that generated less than a million views.
“I’ve been getting a lot of direct messages about my last reel, KENZO,” Heart began. “It was a great video, I truly enjoyed it. But, unfortunately, there are groups of people again sabotaging my Instagram, and a lot of my fans are angry.”
Thanking her followers for their “DMs warning me,” Heart said it was OK. “We’re fine. We’re living, so hayaan na.”
She added, “hindi natin kailangan ma-haggard.”
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In her Instagram Live, Heart recalled a time when she used to cry over her videos’ low views because “numbers and all of that would matter.”
But it doesn’t matter anymore,” she said. “Let’s just be happy and not get angry,” she added.
While Heart admitted that attending fashion weeks is her job, it’s also something that she “just truly enjoys.”
“In fact, yes, it was a living, it’s what I do, but it is not only what I do,” she said.
“Isang ubo ko lang, naga-gastos ko rin ‘yung kinita ko, so hindi rin siya for a living,” she added. “It’s just really what I enjoy.”
Heart ended her Instagram live by calling out her fans to visit her Instagram page instead.
“Welcome to the Secret Society of Heart Evangelista,” she said.
In October last year, Heart opened up about “dirty tactics” as her online content had allegedly been on a “shadow ban.” She also spoke about “black propaganda” that was used against her.
After Paris Fashion Week in the same month, Heart claimed that the shadow ban on her content was over.
In January, a TikTok executive told GMA News Online that there was no such thing as a shadow ban.
In an interview, a TikTok Philippines executive said their team doesn’t know how people came up with the term “shadow ban,” but he explained that on their end, they have a section in the community guideline called “not recommended.”
This section includes a stream of videos not recommended in the “For You Feed (FYF),” as they contain sensitive content or may not be suitable for broad-based sharing on the public feed, particularly for TikTok users aged below 18.
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