Who succeeds faster in showbiz: the pretty face or the one with connections?
Which fast-tracks stardom? The new pretty face or the one with showbiz royalty blood?
When it comes to showbiz success, does solely having a pretty face like (Left, L-R) Pia Wurtzbach, Angel Locsin, and Liza Soberano, trump connections of nepo babies like (L-R) Janine Gutierrez, Angelina Cruz, and Julia Barretto?
Who has the upper hand?
Here’s the easy part: Having exceptional beauty or well-established lineage can be the ticket to fast-tracking success in the entertainment world. But whether a pretty face trumps connections, that’s the real question.
PRETTY PRIVILEGE
Firstly, pretty privilege is not just a concept—it’s a scientific phenomenon.
Pulchronomics is the swanky term for the economics of physical attractiveness—yes, it’s a thing!—which confirms that beautiful people can have the universe under their spell.
Beautiful people are said to attract perks through the so-called Halo Effect, which is much like having a cosmic hotline to divine favors.
We all know the stories of every social circle’s resident pretty lady. Everywhere she goes, doors open, drinks flow, prices drop—all because she possesses an exceptional face, as if we all lived in a carnival where beauty were the VIP pass.
Our own showbiz wonderland is proof of pretty privilege. We find examples in Angel Locsin and Coco Martin, plucked from obscurity and thrust into the spotlight.
Angel, who was asked by her dad to go on a grocery run, was fated to catch a talent scout’s eye just as she was about to leave the store. Coco, for his part, was just trying to survive an internship at a restaurant when an ASAP Natin ‘To floor director spotted him.
How else does one explain these circumstances, other than the fact that their attractiveness is worth staring at on TV and the big screen? Fast forward to today where they stand as stellar forces in Philippine showbiz, adorned with accolades attesting to the talent they proved, over many years, that they actually had.
Meanwhile, our very own Miss Universe 2015 Pia Wurtzbach had fame tapping on her shoulders twice.
Her showbiz journey began in childhood when she was scouted as a model. While she momentarily vanished from the spotlight after her Star Circle Batch 11 audition and a TV role, it didn’t take long before another opportunity came tapping on those beautiful shoulders. This time, it was a beauty-camp rep who approached her while she was on a leisurely mall stroll, offering her beauty-queen training.
Even the rise of social media influencers serves as evidence that those who possess both charm and charisma enjoy a distinct advantage over their more modest, unassuming counterparts. Unless they garnered fame through unusual skills or irresistible wit, most influencers thrive primarily because of their visual appeal.
All this has taken scouting to a whole new digital dimension.
Talent management teams can now kick back, open TikTok, and cherry-pick the next big thing with just a few swipes and taps. It’s like having before them a buffet of talent for which they paid nothing. Then, just by studying the numbers, they have a lead-in to the influencers who can attract hordes of fans with purchasing power and can thus consume just about anything their idols endorse.