Launchmetrics names Filipino celebrities (L-R) Pia Wurtzbach and Heart Evangelista as top celebrity trendsetters during Haute Couture Fall/Winter 2024-2025 in Paris, France.

Pia Wurtzbach and Heart Evangelista have once again demonstrated their star power, amassing millions in media value during the recently concluded Haute Couture Fashion Week.

Launchmetrics lists Pia and Heart as the top evangelists of fashion and beauty at the Haute Couture Fall/Winter 2024-2025 in Paris, France, according to a report by Envi Media dated July 12, 2024.

According to its official website, Launchmetrics specializes in influence analytics for the fashion, lifestyle, and beauty sectors.

Utilizing its proprietary Media Impact Value® (MIV®) algorithm, Launchmetrics assess both quantitative and qualitative data to measure the media impact of influencer marketing on brand images.

According to the report, Pia ranked first on the list, accumulating USD 5.1 million in MIV®, equivalent to approximately PHP 297,312,150, with her presence at Haute Couture Fashion Week.

She attended the shows of designers Stephane Rolland, Zuhair Murad, Elie Saab, and Tony Ward, among many others.

Pia Wurtzbach at Stephane Rolland’s Haute Couture Fall/Winter 2024-2025 show in Paris, France. 
Photo/s: @stephanerolland_paris on Instagram

Heart, a Haute Couture week regular, secured the second spot, amassing USD 3.4 million in MIV® or approximately PHP 198,221,700.

Heart attended prestigious fashion shows, including those by Schiaparelli, Tamara Ralph, Zuhair Murad, Giambattista Valli, among many others.

Heart Evangelista at Zuhair Murad’s Haute Couture Fall/Winter 2024-2025 show in Paris, France. 
Photo/s: @zuhairmuradofficial

Securing third place was the South Korean singer and actress Jisoo, who genrated USD2.8 million in MIV® or aapproximately PHP163,339,400.

During her time at Haute Couture Fashion Week, Jisoo only had two Instagram posts.

According to Envi Media’s report, Jisoo also accumulated an extra USD 5.8 million from “echo” mentions, achieving a total impact of 8.6 million in MIV®.

As described on Launchmetric’s website, “echo” denotes an influencer’s ability “to generate reactions in the audience through their publications on a specific subject.”

Rounding out the top five were Indian entrepreneur and actress Preity Zinta with USD 1.3 million in MIV® and Kazakh actress Zarina Yeva with USD 910,000 in MIV®.