Vice Ganda defied conventions and broke down  cultural barriers, by hitting pinnacles of success previously accomplished by no other member of the LGBTQIA+ community, in the local entertainment scene.

Icon at 48: Why Vice Ganda is one of the most influential entertainers of his time© Provided by LionhearTV

At 48, Vice Ganda stands as a screaming proof to the power of  determination, resilience, sheer artistry, and ingenuity. A living icon and a master of what he does, the Kapamilya artist transcended and succeeded tribulations of his career, all to show the local entertainment industry he lords, that she remains on top of his game, shining luminously as the “unkabogable phenomenal superstar” he has become.

Celebrating his 48th year and the historic move of ‘It’s Showtime’ to GMA Network, we delve into the reasons why this multi-faceted superstar is one of his time’s most important and most influential star:

RECORD-BREAKING FEATS

1.) Box Office Supremacy. Vice Ganda’s filmography reads like a collection of blockbuster hits, a list of exemplary and record-breaking achievements, no other comedian in the last two decades, have ever achieved. In the history of local cinema, he has it. Having collected nearly ₱5 billion at the box office, his movies are a solid testament to his gargantuan star power.

2.) Guiness Book record-holder. As enormous as his ability to entertain people, Vice knows really well how to transcend his power past the realms of television and cinema. In 2018, with the assistance of his thousands of fans, he was at the helm of creating a new Guiness World Record, when nearly 7,000 of his devout fans gathered together to simultaneously apply lipstick. Held in part of his own cosmetic line, Vice Cosmetics, the event illustrated the comedian’s sheer power to muster people in shared moments of achievements and happiness.

3.) Social Media Prowess. Vice is not the Unkabogable Phenomenal  Box Office Super Star, for nothing. Beyond the silver screen, he is undoubtedly one of local showbiz’s most followed star on social media. Currently the most followed Filipino celebrity on X (previously ‘Twitter’) with over 15 million followers, his network of social media followes has ballooned to over 50 million, showcasing how much influential he has become outside television and film.

Vice Ganda extends gratitude to GMA Network for welcoming ‘It’s Showtime’© Provided by LionhearTV

‘It’s Showtime’: A Historic Move

ABS-CBN’s flagship noontime show, ‘It’s Showtime’, makes its historic pilot telecast on GMA Network’s main channel,  nine months after it made debut on GTV, another free-to-air channel owned by the Kapuso Network. At the helm of this monumental and seismic shift, Vice Ganda shines as a driving force, a luminary to light the path of the show towards achieving more record-breaking feats in the future. Signifying adaptability and the relentless commitment to showcasing non-stop entertainment to viewers, the move marks an incredible turn in Philippine noontime, and ushers in a new dawn in local television, that will hopefully see more similar arrangements among competing media entities, in years to come.

WHY THIS MATTERS:

1.) Unity Amidst Rivalty. In an industry often made chaotic and messy by intense competition, It’s Showtime‘s move to GMA 7, signifies unity and collaboration. The Kapuso and Kapamilya executive joining together in ensuring It’s Showtime‘s brand of entertainment and public service to the “Madlang People” and “Madlang Kapusos” remains in continuty, is a solid testament to the industry’s ever-evolving perspective towards competition and collaboration.

2.) Vice Ganda’s legacy. As the show’s main anchor, the 48-year old comedian, drives the rollercoaster of laughter and excitement to another level. Him being front and center in this historic shift, makes him the torchbearer, as ABS-CBN further solidifies its new role as a powerhouse content creator and provider, and as the noontime show continues its pursuit of delivering world-class entertainment and service  to the Filipino people.

Vice Ganda, truly and still the Unkabogable Phenomenal Box Office Superstar, continues to blaze through the ever-changing landscape of  Philippine showbiz. He remains a behemoth of Filipino entertainment, redefining previously unchallenged norms,  and breaking barriers previously seen shatterproof by past generations.

At 48, he stands as an irrepressible force in the  showbiz industry, an icon and an artist whose brilliance is like no other. The most successful entertainer and comedian of his time, the millions of laughter he generated and will still make, echo in the chamber of Philippine entertainment history, serving a reminder that joy is limitless.

As we celebrate this career-defining turn in the life of the one and only, Vice Ganda, we champion the person he has become—an embodiment of sheer determination and wit, charisma, and unwavering spirit.