Businesswoman fulfills childhood dream to tap Kim Chiu as company’s endorser

MANILA, Philippines — Kim Chiu, then a newbie from Cebu City who broke into the showbiz scene in the mid-2000s, left a lasting impression on a younger girl.

So much so that when this younger girl became a successful businesswoman, she sought out the “Pinoy Big Brother: Teen Edition” (2006) first grand winner to be an ambassadress for her brand’s newest product.

“Mula pa sa ‘PBB’ at sa teleserye na ‘Sana Maulit Muli’ (2007) hanggang ‘Linlang’ at ‘What’s Wrong With Secretary Kim, pinapanood ko na si Kim.”

Such was the heartwarming confession of Brilliant Skin Essentials Inc. (BSEI) Chief Executive Officer Glenda de la Cruz Victorio, more popularly known as Miss Glenda, during the recent launch of Kim as the endorser of Brilliant’s Hello! Melo Beauty Drink. The refreshing melon drink is said to help one achieve healthy, glowing skin.

BSEI, a “gem” in the beauty and cosmetics industry in the Philippines founded in November 2015, makes accessible, natural and safe beauty products to fulfill the skincare needs of Filipinos.

Before Kim was introduced onstage The Blue Leaf Cosmopolitan on June 2, Brilliant endorsers such as actress-rocker Arci Muñoz and heartthrob and Kim’s reel partner Paulo Avelino performed for about 1,200 franchisees and distributors (F&D) from all over the country.

An overwhelmed Miss Glenda gushed:  “Nandito ‘yong Lola ko, ‘yong family ko. She’s [Miss Glenda’s Inang] the reason why ako nandito. Gusto kong ipakita sa kanya na lahat ng pinaghirapan mo, ito na ‘yong bunga ng maraming nagmamahal sa apo mo, and ang dami pong nagmamahal sa Brilliant Skin— lalo na po kayo [F&D]. Kaya sabi ko bibigyan ko ng magandang launching ang Hello Melo, ang ating bagong product.”

Lucky attendees won fantastic raffle prizes, including Brilliant Medical Group treatments, cash prizes, and major prizes such as Zion Eye Massagers, Zion Deluxe Massage Chairs, and a brand-new MG car.

The Kapamilya actress also couldn’t contain her excitement, saying: “I am very excited for this collaboration. Tsaka syempre more collagen, mas babata talaga tayo. Kasi nga sabi sa study, nawawalan ka ng one percent collagen every year, kaya nagmumukha kang matanda. But with the help of Hello Melo, lahat tayo babata.”